3/14/2023 0 Comments Pitchperfect audio![]() Americans spend 24 hours a week listening to music, says market consultancy Nielsen.Īlso, there are fewer constraints on audio quality. We commute longer, live in smaller apartments and use smarter phones and streaming services, like Spotify. Now, $1,000 is the average price.”Īnd that’s a snip compared to the $55,000 price tag on a pair of Sennheiser Orpheus HE 1 electrostatic headphones resting on a marble-mounted amplifier on show for selected guests in a room on the hotel’s 34th floor.Ĭonsumer demand for HRA is being fed in part by lifestyle shifts. ![]() “Before, they would think $300 players were crazy. “Now, people are interested in $3,000 players,” says James Lee, Astell & Kern’s vice president. This is the world of high resolution audio (HRA), a niche that smartphone makers, music companies and even telecom carriers hope will, if not move to the mainstream, at least sprinkle some of its fat margins on their bottom lines. ![]() Less than five years ago, the South Korean firm was staring at bankruptcy, its low-end MP3 players no match for Apple’s iPod and the rise of the music-playing smartphone.īut, after some missteps and a name change, Astell & Kern has created a small but lucrative market for those wanting to hear music as it sounds in the studio or concert hall. SINGAPORE - Mostly young, male audiophiles throng a Singapore hotel ballroom, intently assessing headphones, earbuds and in-ear monitors - priced from $50 to as much as $10,000.Īlongside are banks of dedicated digital audio players (DAPs), with an entire wall of the expo showcasing the king of DAPs: iriver. ![]()
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